How to Sell Jewelry Online: A Complete Guide
In 2021, more than 29 million people bought jewelry online every day. With statistics like these, it is normal to conclude that the jewelry industry is very lucrative and competitive.
Moreover, since jewelry is a consumer product, it is clear that you will not lack buyers.
Ready to start selling jewelry online? This expert guide provides everything you need to get you on the right track.
The first discovery of jewelry dates back 25,000 years, when a fishbowl necklace was found in a cave in Monaco. Years later, jewelry is still an accessory that functions as a fashion piece, design, gift, home decor, and status symbol.
Simply put, almost everyone loves jewelry, and now is a great time to start your own online jewelry business. With more and more fashion-conscious people, it is obvious that the jewelry industry will always have a demand.
Why sell jewelry online?
Jewelry is a very diverse fashion accessory that appeals to women and men. As a jewelry seller, you can offer necklaces, wristwatches, belly rings, earrings, anklets, etc.
Moreover, you can have these products in different designs, shapes and in various materials like diamonds, pearls, steel, pearls, rubies, just to name a few.
For a consumer product as diverse as this, it's clear there's always something unique to offer customers.
8 keys to selling jewelry online
Starting a business requires different steps and strategies to position your brand well. Here are some steps to help you start a successful online jewelry business.
1- Market study
The first step in starting an online jewelry business is to research and decide what jewelry to sell.
Finding your jewelry niche helps you in many ways, including defining your target audience, finding a supplier, and deciding what kind of jewelry to sell.
Understanding the latest trends and getting inspiration from other jewelry sellers is key to finding your niche.
You can also start with one type of jewelry and then expand into another niche. Here are some tips for conducting effective research before starting your business:
Check out Google Trends and Fashionista Styles for trending topics and products in the industry:
- Go to social media and forums to see the latest jewelry trends and conduct surveys on products people love.
- Analyze competitors' blogs and websites to see what your competitors are doing right now and how you can differentiate your brand.
2- Create a business plan
Starting a business means having a plan to follow. It starts with creating a business plan that contains your business goals, target audience, marketing strategies, financial strategies, team, resources, and more.
To create a detailed business plan, you must:
- A business plan :Defines what your business does in simple terms. What do you do, what do you sell, what is the purpose of the business, your niche and your financing options? Here are some of the questions your business plan should answer.
- Write down your business goals Your business should have well-defined goals in terms of sales, revenue, and brand development. Having goals provides a blueprint for your business and makes it easier to track your performance.
- Define your target audience : your products may not appeal to everyone, and that's normal. However, you need to identify the people your products will appeal to; these are your target audience.
3- Select your distribution platform
Selling online means you can choose different channels to advertise your products. Do you want to create an online store?
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The platform you choose may depend on your business goals and preferences.
Some popular channels for starting an online business include:
Sell on your site: You can use eCommerce website builders like WordPress and Squarespace to build your online store.
Instead of creating an online store, you can choose an online marketplace like Shoppydeals to create your store.
In the meantime, the beauty of selling online is that you can branch out. Depending on your preferences and needs, you can sell on multiple platforms or stick to just one.
4- Find a jewelry supplier
You will need to determine how you source your jewelry. Most wholesalers work with jewelry suppliers who can sell at wholesale prices. The 2 main options for finding your jewelry are wholesale and dropshipping. Online inventories and resources help people find suppliers based on their location and convenience.
Also, you can simply start by searching for jewelry suppliers on Google. Moreover, you can find a supplier according to your market. For example, if you specialize in costume jewelry, you should consider researching a costume jewelry supplier. Also, be sure to choose a supplier that offers original and high-quality products to avoid customer dissatisfaction.
5- Open your shop
Now that you've got started, create a business plan, and research vendors, you can start setting up your store.
In the meantime, posting photos isn't enough to find your customers and rank on search engines. That's why it's crucial to optimize your online store to make it easier for people to find you and create a great user experience. Also, if you sell different products, you can sort your products into categories for easy user navigation.
6- Set your price for your jewelry
Putting a price on your products can be quite a task, but it's crucial. You don't want to set a price too low to incur a loss; you also don't want too high a price that your potential customers are charging your competitor.
A good tip is to start by calculating how much you spend on each product, including packaging and marketing costs. Then decide how much you can sell the coins without incurring a loss.
Additionally, you'll want to set up a payment method and decide if you're open to refunds and returns.
It is good to offer various payment options to provide a seamless user experience. Some popular payment methods are Paypal, Credit Card and Afterpay.
Many online marketplaces and e-commerce website builders allow you to integrate different payment gateways into your website.
7- Present your products
Now that you've set up your store and decided on a price, it's time to introduce your products to the world.
Remember that jewelry is beautiful and people will always go for jewelry sellers who showcase their products brilliantly.
Customize your store to be captivating and attractive, post great images and give an accurate and attractive product description.
8- Promote your jewelry store online
One thing about online businesses is that you need to market your products effectively to reach your target audience.
Selling jewelry online is more than just selecting a distribution channel and posting photos. It is also essential to build an effective online marketing strategy and follow it.
For effective marketing, you need to think about:
- Target audience: Defining a target audience is key to helping you get the most out of your marketing campaigns. The target audience consists of people who are likely to buy your products, their age range, location, etc.
- Marketing strategies and channels : There are different marketing strategies and platforms to promote your product. Which one you choose will depend on your target audience, budget, and preferences. Popular marketing strategies include SEO, social media marketing, email marketing, telemarketing, paid advertisements, and other online options.
4 tips for selling jewelry online
Now that you know the steps to start an online jewelry store, we'll cover some valuable tips to help you grow your business and scale faster.
1- Sell high quality products
As a jewelry store owner, it is best to sell high quality products and avoid counterfeits.
Therefore, always buy from reliable suppliers and, if possible, buy only from those registered with the Better Business Bureau (BBB)3.
2- High quality photos for products
Bad photos give a bad impression, so you need to take professional looking photos of your products as a fashion jewelry seller.
Moreover, a statistic showed that more than half of online shoppers prefer to see at least three different product photos from different angles before purchasing a product.
It's no surprise that popular brands like Pandora and Swarovski post impressive images of their products from a wide range of angles. This gives shoppers an idea of what they are paying before adding to cart and ordering.
3- Provide attractive product descriptions
With online stores, customers cannot see the physical product or interact face-to-face with the seller to find out what they are buying.
All buyers get pictures and words, so it's important to write engaging descriptions that tell buyers about the product's features and give them reasons to buy it.
4- Post regularly publications
When it comes to selling online, you need to be consistent in promoting your jewelry. This means regularly sharing posts on your website/blog, interacting with customers on social media, updating customer reviews, posting new products, etc.
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